Friday, April 19, 2013

iOS and Android Ultimate Competition! Who is the real winner?



"Time" magazine online edition signed recently published the Harry McCracken article, Apple iOS and Google Android these two market-leading position in smartphone sales, the smartphone business profits, the number of applications as well as Internet usage and other aspects The mobile operating system to make a comparison.

The article pointed out that both iOS or Android, are still not available in all areas occupy a leading position. The only way to conclude: in terms of market share, Android is the winner; financial success, the winner is the IOS.

The following is the full text of this article:

, Who is the real winner in the mobile platform war? Apple's iOS or Google's Android? This is a favorite blog circle one of the topics, a new information will become the material of the large number of blog reports. They will often be the case: the story to a conclusion that Android is this battle overwhelming iOS or iOS is overwhelming Android. However, clinging to any single data point is very stupid behavior. If you want to know exactly what the two dominant mobile operating system in the end of their performance instead want to find a reason to make a bold declaration or cheer for your favorite platform, then you should considering the large number of data points.

This is the thing I want to do in this article. I made reference to data from many studies, focusing on those who are relatively new (in some cases, the data in this article is the fourth quarter of 2012, due to the first quarter of this year related The data also rarely). Here should be noted that:

- I did not really care about the changes that occur over time. The development path of nature is very important, but I can do things in an article, after all, is limited;

- I'm not going to carry out in-depth analysis of the causes of this article, because me more is the work of data collection, rather than to interpret the data. However, I hope you will draw their own conclusions from these data;

- In this article I will not join any other data in addition to iOS and Android. Sorry, Windows Phone and BlackBerry, I promise that one day you will do the same job;

- I will not join any expected or forecast data in this article, I do not trust those data;

- I do not agree with any findings. Unless you have a comprehensive understanding of the methodology behind these data, or blind acceptance of any performance results are dangerous; and I do not understand the methodology.

Say no more nonsense, here's a look on iOS and Android contrast some of the key issues, and research the answer given.

- The highest sales of smart phones based on which platform?

In the study conducted from mid-November to mid-February this year between the data released by market research firm Kantar Worldpanel Comtech, in the U.S. market, sales of smart phones based on the Android operating system is higher than the Apple iPhone and the gap between the two is not small: Android phone sales in the proportion of 52.1% of the total sales of the smart phone, while the iPhone proportion of 43.5%. However, the Previously released a research report from Kantar point of view, these data may be presented to a greater extent the Battle of the platform at a particular point in time "freeze", rather than a permanent reality: last year, Kantar The report has been shown over a period of time, Android has taken the lead; but in the subsequent, Kantar also said that iOS has to rebound.

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